POM-WONDERFUL

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ADDITIONAL CASE STUDIES

PROJECT DETAILS

CLIENT

008_pom

TASK

Staffed 125 people to launch POM Wonderful’s three new 100% Juice Blends by setting the Guinness World Record for the longest beach-ball bounce in history at the Encore Beach Club at Wynn Las Vegas.

LOCATIONS
  • Wynn Las Vegas – Encore Beach Club
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PROJECT DETAILS

  • CLIENT: 008_pom
  • TASK: Staffed 125 people to launch POM Wonderful’s three new 100% Juice Blends by setting the Guinness World Record for the longest beach-ball bounce in history at the Encore Beach Club at Wynn Las Vegas.
  • DATE: 2015 Current Client
  • LOCATIONS: Wynn Las Vegas – Encore Beach Club200px-Wynn_Las_Vegas_logo.svg

DESCRIPTION

Hired, trained and managed 125 fit models/staff to break the Guinness World Record at Encore Beach Club with celebrity announcers from ABC’s Dancing with the Stars. Event was a success and POM was entered into the book of records for the world’s longest consecutive beach ball toss,  in conjunction with the POM product launch of new flavors added to their line.

To celebrate the launch of its three new 100% juice blends, POM Wonderful recently decided to throw quite literally a history-making party.

Celebrities Cheryl Burke and Karina Smirnoff of ABC’s “Dancing with the Stars” traded their waltzing shoes for hula skirts to celebrate the launch of POM Juice Blends at the Encore Beach Club at Wynn Las Vegas. They led a group of pool partygoers who broke the Guinness World Records title for the Longest airborne inflatable beach ball relay.

Revelers kept a beach ball in the air for 125 consecutive passes without letting the ball touch the ground. POM Wonderful attempted the record to showcase its three newest blends: POM Hula, POM Coconut and POM Mango.

“We wanted to achieve something no one has ever seen before, because we’re launching a product no one has ever seen before,” said Marc Seguin, POM Wonderful’s vice president of marketing.


  • Key FeaturesObtaining a strong core staff of hiring managers designed to bring in the right event staff
  • Utilizing current database of models and brand ambassadors
  • Staff training and motivation.
  • Strong organization throughout the entire event from setup, hiring and execution.


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